Vice President of Marketing

ABOUT THE PROJECT

Klika Tech is scaling, and we are looking for a VP of Marketing to take full ownership of how marketing drives business growth. This is a strategic leadership role that comes with a real mandate: define the strategy, build the function, and be directly accountable for results. You will work as a part of the executive team, have direct influence on company positioning and revenue pipeline, and shape a scalable marketing approach from the ground up. The work spans complex domains – from AI-powered solutions to established engineering services – so the ability to turn technical depth into clear market positioning matters here. If you have been running marketing end-to-end and are ready for a seat where your decisions move the business – this is that role.

YOUR ROLE

• Define and own the company’s marketing strategy, positioning, and go-to-market approach.
• Build and scale a demand generation engine focused on attracting B2B clients through inbound, SEO, content, and digital campaigns.
• Drive pipeline contribution by aligning marketing closely with sales – focus on lead quality, not just volume.
• Navigate and market AI and emerging technology trends in a way that speaks to clients’ business goals and drives real interest across industries.
• Monitor competitors, perform ongoing market analysis, and adjust positioning accordingly.
• Implement and own marketing automation to support lead nurturing and funnel efficiency.
• Define and track key performance metrics: CPL, conversion rates, pipeline contribution, CAC, and ROI.
• Manage company presence and lead generation through industry platforms and catalogs (e.g. Clutch, GoodFirms, etc.).
• Develop and optimize landing pages, lead magnets, CTAs, and conversion funnels.
• Create and maintain marketing content that supports sales: service pages, case studies, and articles.
• Manage and coordinate external vendors and contractors effectively.
• Document marketing processes, playbooks, and performance frameworks.
• Build and grow the marketing team as the function scales.

REQUIREMENTS

• 7+ years of experience in marketing, in IT or tech services companies.
• Proven experience owning marketing end-to-end – strategy, execution, and measurable results.
• Strong track record in B2B client acquisition and lead generation.
• Deep hands-on expertise in SEO, digital marketing, and content strategy.
• Ability to translate complex technical services into clear and compelling value propositions.
• Experience working with websites, content management systems, and analytics platforms.
• Strong analytical and result-oriented mindset with confidence working with KPIs and attribution.
• Experience working closely with sales and leadership teams.
• Excellent written and verbal communication skills in English (C1 level or higher).

NICE TO HAVE

• Experience building or scaling a marketing function from an early stage.
• Engineering background in cloud or IoT domains.
• Experience managing a marketing team or growing one from scratch.